sunnie

in search of treasure... 
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Eco-Friendly Advertising

 

READY AIM FLASH!

Julius von Bismarck is the inventor of the 'Image Fulgurator' (Fulgurator means Flash Thrower)- a gun camera that can project "ghost" images into the photos of strangers.  The gun camera basically fires a flash in reverse- throwing whatever image the user has placed on the camera slide in the direction the lens is pointed.  The trick of the whole thing is that the Image Fulgurator flash is triggered by the flash of other cameras.  So when an unsuspecting tourist rocks up to take a photo of some cool building, Julius can add his own little signature to the photo without the tourist seeing a thing.  The tourist will only see the "ghost" image when they review their photos.  And there you go, a new form of guerilla art is born- light graffiti.  Awesome! 

Imagine the possibilities of this invention?!  Advertisers would go nuts if they got their hands on one.  The locational limits for ads would suddenly disappear.  You could be on holiday and take a great photo of a stunningly beautiful beach, only to find that there happens to be an image of a Mars bar on one of the palm trees.

Fortunately, Julius is working hard on making sure the patent falls into his hands and nobody elses.  I can't wait until a commercial version is ready to go.  If you can't wait to start having a little fun of your own, there is no reason why you can't go out and make your own though.  Check out Julius' website for more details.  He has some other pretty cool inventions too.

Notice something weird in this photo below?


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Filed under  //   DIY   Eco-Friendly Advertising   Guerilla Art   Julius Von Bismarck   Light Graffiti  

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TAG YOUR STREET!

Here's a form of tagging that won't land you in the lock-up.  This company used water to spray their stencils onto the ground.  Cheap, effective and environmentally-friendly advertising- cool!  If you want to give it a go make sure you use salt water as it evaporates slower than normal water.  Also wait till it's not crazy hot outside otherwise it will vanish before anyone has a chance to see it. 

For other cool ideas like this check out Springwise.  Who knows you may find that inspirational idea to kick start your own business.

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Filed under  //   Eco-Friendly Advertising   New Ideas   Tagging  

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